Digital products by NO, Inc. — Tokyo, Japan
01 / ABOUT
Everyday habits. Familiar choices.
Things we take for granted.
We begin by looking again.
At the assumptions behind a habit.
At the meaning we give a choice.
Through design and technology, we turn these questions into digital products—and new ways to experience the everyday.
02 / PRODUCTS
In development
Not now. Not today. Not this time.
Choosing not to do something doesn’t have to feel like missing out. NOT is an app about seeing that moment as a choice of your own.
03 / BEHIND THE PRODUCTS